Ensuring your business is number one within your chosen industry can be a tricky task, not only do you need to make sure both your customers and stakeholders are happy, you need to ensure you are unique and different to your competitors. There are a few things you can do to make your business stand out from the crowd, and we are about to tell you how.
How do I make my business stand out?
There is now a range of companies around that can make it hard for you to stand out in comparison to your business. Unfortunately, it has now been made even harder as markets are free and easy to enter. One of the best ways for you to stay on top of your industry is to analyse your competitors and assess their weaknesses.
Make sure you focus on narrow niches, you want to make sure you serve the right kind of people and those who want to use your business. Ultimately you want to reach the niche audience as you are a more likely to receive their business. We recommend being more specific when looking at your audience, take into consideration why they want your business, how they will use it and their specific needs and requirements. We suggest looking at their spending habits and more importantly how your business or organisation can solve or resolve their issue.
Picture credit to Valoso
Guarantees and offers
One of the best ways for your business to retain customers is by offering them something for keeping business with you. Customers and clients are more than happy to stay with a product or service if they receive a discount or guarantee. Long-standing customers also have a good relationship with your brand and are more likely to boost your business through word of mouth marketing and recommendations. If you would like more information on why guarantees and offers boost customer retention we recommend giving 3 top reasons why retaining customers is important a read.
Communication is key; you want to tell potential clients and current clients why your business is different in comparison to your competitors. It’s important you stay in regular communication with your customers, so they feel valued, you can also inform them of when you wish to introduce a new product or service to your range.
We always recommend looking into the marketing tools you are using; you want to use marketing tools that will effectively inform your audience and provide the best communication.
We recommend thinking about the following:
- Is your customer base on social media?
- Is television advertisement the best way for me to reach my audience?
- Is radio advertisement going to work and is it cost-effective?
- Will my business benefit more from word of mouth marketing?
Marketing is extremely important; different marketing tools work better for certain businesses. As an organisation or business owner, you simply need to ensure what ever marketing tool you choose to use is going to be cost-effective and provide you with the most conversions.
Picture credit to Kalahari Meetings
Image is everything; often people do not realise just how important brand image is to a business. How are people currently percieving your business? You want to give your brand the best possible image; it may include looking at the current branding you have and revamping it to best suit your business as well as your audience.
Branding covers a wide range of things within your business including logo, colour themes, exteriors of buildings and business collateral. Creating the right brand image will drive potential customers to your business as well as increasing brand awareness. First, you will need to make branding personal to your business, making it as niche and unique as possible will ensure you are not competing with competitors nor do you look to similar for customers to get confused between brands. Here at Elevation Maintenance we have had to take a few detours before getting the right brand image for our business, but by looking back at our old branding we knew as a business it wasn’t working, so we changed it up.
Additionally, website content is extremely important when it comes to capturing your audience. Regularly update your website to keep customers interested, there is nothing worse than reading the same thing everytime you visit the website. Here at Elevation Maintenance, we like to showcase our work, as it provides insight into our finished projects and how we get the work done.
Exterior of your commercial property
The exterior of your commercial property is one of the most important features when it comes to image. Clients, customers and new employees often take a look at your building and make an opinion before entering. It’s important to stay on top of maintenance so you can make a lasting impression. There are a number of things you can do the exterior of your property such as respraying or colour matching to help consistency with brand collateral. On site spraying services are not only great for maintaining the exterior of your commercial property, but it’s also a great way of increasing the lifespan of the cladding.
Additionally, if you are a retail store, you may want to think about revamping your storefront with shop front spraying services. Another aspect of the exterior property you need to think about is signage. Make sure your signage can be seen and represents you as a brand.
Elevation Maintenance widely uses blogs to discuss things that are going on within the industry, ways different businesses can use cladding and other general hints or tips. We find by blogging regularly we provide our customers with insight into our business. Through looking at analytics, it is also evident that a vast amount of people using our website click on the blogs to find out information regarding the industry.
Ensuring your business stands out from the crowd can be a hard task considering there are so many other businesses out there all fighting for the same audience. You want to make sure you are on top of your game at all time as well as ensuring you’re reaching the right audience. We believe by following these few steps your business or organisation could benefit massively.